Alexa x Audible | Happy Listening

Audible’s Global Director of Social Media approached me with a challenge. Their data showed that Audible users who listened on Alexa devices were stickier customers and spent more money. The problem? Not many folks knew they could access their Audible accounts on any Alexa device. My solution was a video and static campaign first introducing users to the device integration via hero spots followed by quick-hitting demonstrations of a variety of voice commands to drive actions. The assets were distributed to Audible’s 11 international marketplaces with editable files, ready for simple marketplace-specific trans-creation.

Director of Photography: Cristobal Valecillos

Hero Spots

I started with hero spots to drive awareness of the integration between Audible and Alexa. I shot a range of Echo devices in settings that reflected top use cases for Audible users and homed in on the emotional benefits of listening to a story.